PROJECT: BOOK PRODUCTION Client: Laird Hamilton X Penguin Random House. Book Concept - Publishing Deal - Production - Launch Working with Co-author Julian Borra, long time collaborator of Two Feet South. We developed a book concept for Laird; Liferider - Heart, Body , Soul and Life Beyond The Ocean. We garnered a publishing deal with the prestigious Penguin Random House and guided the books’ writing and photography. On completion, we designed and produced a 400 person event in Los Angeles, followed by a tour to Microsoft HQ - Seattle and Linked IN HQ in San Francisco. Two weeks after the launch the title became a New York Times Best Seller.